— We position hospitality as a cultural expression
(Since 2021)
We Build the Cultural Ecosystem Around hospitaly.
Founded in 2021, WM Creations operates at the intersection of hospitality, culture, and visual storytelling. Based in Los Angeles, the agency works closely with restaurants, hotels, and lifestyle spaces, shaping how they are experienced, shared, and understood within the city’s cultural landscape. Each collaboration is built through a careful alignment between brand, creator, and audience, where aesthetic sensitivity and cultural awareness guide every decision.
Mee the team
We elevate hospitality
Will Moncada
Founder
Born in Medellín, Colombia, Will Moncada brings a distinctly Latin American perspective to hospitality, rooted in warmth, human connection, and cultural understanding. As Founder of WM Creations, he has built a career at the intersection of partnerships, digital marketing, brand strategy, and community building.
Through WM Creations, he helps hospitality brands become cultural destinations by creating meaningful partnerships, shaping compelling narratives, and building communities that drive long-term cultural relevance.
Through WM Creations, he helps hospitality brands become cultural destinations by creating meaningful partnerships, shaping compelling narratives, and building communities that drive long-term cultural relevance.
